Falk, if you don't know, is an arrogant, excessively blunt, ruthless and willful mega-agent. And that is just what he says about himself. But usually he's the smartest guy in the room, which is why his advice right about now ought to carry some weight. And there's plenty of it matched with anecdotes in his recently released book titled "The Bald Truth," a double entendre referring to his style and hairless dome.
Mostly known for his representation of Michael Jordan and his help creating the Air Jordan brand, Falk has become one of the wealthiest agents in sports history for being innovative in contracts and for using a mixture of long-range perspective and leverage to maximize value.
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